Episode 21: Special Replay – Building a "Fireproof" Law Firm with Mike Morse - The Litigation War Room

Episode 21: Special Replay – Building a “Fireproof” Law Firm with Mike Morse

On this special replay, we return to Max's interview with Mike Morse, a high-profile attorney known for his entertaining TV ads and his impressive wins on behalf of injured clients. Mike is the author of Fireproof: a Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable. Mike shares some of his secrets for building what he calls a “fireproof” law firm. Now that our audience has grown (and keeps growing!), we wanted to be sure everyone had a chance to hear how Mike Morse went from being a true solo to becoming a household name.

“What is the lawyer’s biggest case? The biggest thing in their life is their law firm . . . . Spend at least the amount of time running your law firm that you do on your biggest case.”

-Mike Morse

Episode Outline

00:19 – Introduction

02:23 – About Mike Morse’s practice

05:09 – The importance of delegation

06:58 – Why Mike decided to write Fireproof

08:38 – COVID’s impact on law firms

09:24 – Mike’s television ads

13:26 – The Jesus Moreno Case

17:46 – Why Mike wrote Fireproof

21:14 – Running a law firm like a business

23:43 – The “Legal Jumbotron”

25:37 – How Mike answers skeptics

28:23 – Concluding remarks

Resources

About Mike Morse

Mike Morse is the founder of Mike Morse Law Firm, the largest personal injury firm in Michigan. Mike lectures across the country on the practice of law and how to build a successful law firm. Recently, he was named a #1 Amazon Best-selling author for his book on this topic, FireProof: a Five-Step Model to Take Your Law From from Unpredictable to Wildly Profitable. Mike also hosts a weekly podcast, Open Mike, where he shares advice on the law and brings important legal topics to the forefront. He is also involved with many charitable organizations including Project Backpack, a program he founded that provides free backpacks and school supplies to students in need.

Mike has received many awards and accolades, including being named one of America’s 50 Most Influential Trial Lawyers by The National Law Journal and The Trial Lawyer Magazine, Lawyers Weekly Leader in the Law, DBiz Top Lawyer, and Super Lawyer’s Top Rated Lawyer. Mike has also received multiple Golden Gavel Awards for his award-winning commercials and garnered coverage from prominent news outlets and renowned publications such as The Today Show, Huffington Post, and Lawyers Weekly. He is often featured as a legal advisor on local news broadcasts in metro Detroit.

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About The Litigation War Room

The Litigation War Room presents great stories and great insights from some of the nation’s most accomplished courtroom lawyers.

The Litigation War Room is hosted by Maxwell Goss, a litigation attorney with the intellectual property boutique firm Fishman Stewart PLLC. Max represents clients in intellectual property and business cases in Michigan and around the country, bringing forceful advocacy and creative solutions to every case he handles.

max@thelitigationwarroom.com

About Maxwell Goss